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Don’t Skimp In uncertain times, a builder’s first instinct may be to seek out the most economical building materials for his spec homes. But the market is now extremely competitive, and those little extras can make or break a home sale, says Blake Shaw, president of Atlanta, Ga.-based Blake Shaw Homes Inc.
“A builder might think it makes sense not to do multiple showerheads or upgraded appliances,” says Shaw, who currently has four spec homes in progress. “But we’re continuing to do all those things, banking that if someone looks at our house among others, they will pick our house.”
